1 Job Title Sr Marketing Manager
Reporting to VP Marketing Reportees 2
3 Salary Range 50 to 60 Lac p.a.
4 Educational Qualification Full time MBA (Marketing) from premium Business School (IIM, ISB, XLRI, FMS, IIFT, MDI, XIM, SIBM, SCMHRD, JB, SP Jain etc)
5 Age Minimum: - Maximum: 35
Experience Minimum: 10 Maximum: 12
Preferred Industry Background: FMCG, Consumer Durables and Automobile.
Purpose of the Position:
Establish an Indian motorcycle brand in the global market place. Take it to the No.1 in its segment across countries.
Roles & Responsibilities:
Develop a global and country level strategy to achieve brand leadership.
Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.
Provide guidance to brand managers and regional marketing managers to develop these strategies into detailed marketing plans for execution.
Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.
Take end to end ownership of new product launches right from identifying relevant markets, conducting research to developing a launch communication program and executing the same.
Keep a close check on the markets and consumers to identify new trends/insights.
Develop business case for new products or variants to be developed
Ensure product feedback from various countries on existing brands are funneled back to R&D.
Monitors and track competitive activity in key markets
Drive Customer Experience Initiatives:
Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.
Timely and successful completion of key marketing initiatives
Brand Volume & Market Share
Brand Health Scores
Sound understanding of Marketing/Brand Management principles
B2C marketing expertise
Understanding of Sales Process
Creative thinking ability
Ability to present and articulate ideas clearly
Strategic influencing & Stake holder management skills
Strong performance bias
Self-starter & perseverant attitude
Global mindset with an interest in interacting with people of different cultures
Generate ideas; solve problems creatively
Champion improvements and positive change
Develop and mentor juniors
Salary: INR 45,00,000 - 60,00,000 P.A.
Industry: FMCG / Foods / Beverage
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Product/Brand Manager
Employment Type: Permanent Job, Full Time